Born from a surf trip to Costa Rica, Pura Vida (meaning "pure life") started as a simple idea and exploded into a massive global movement. Their jewelry is designed to capture a laid-back, enjoy-the-moment philosophy, celebrating the simple things in life. At The Drop, we stock a huge variety of their iconic, artisan-crafted pieces, bringing a hit of surf culture and endless summer vibes to your daily rotation.

The Iconic Waterproof String Bracelets

The foundation of the brand is their legendary wax-coated string bracelets. Handcrafted by artisans across the globe, these bracelets are 100% waterproof. Go wakeboarding at the lake, hit the beach, or jump in the shower—they won't fade or lose their vibrant colors. Available in dozens of shades, braided patterns, and charm variations, they are specifically designed to be mixed, matched, and stacked heavily on your wrist.

Metal Jewelry, Rings & Anklets

Pura Vida has evolved far beyond their original string bands. We also carry their incredibly popular line of metal jewelry, including their famous minimalist wave rings, delicate necklaces, and metal cuffs. These pieces blend perfectly with the colorful woven bands, allowing you to elevate your everyday jewelry stack. Don't forget the anklets—the absolute must-have accessory for sandals, sneakers, and barefoot beach days.

The Drop: Canada’s Premium Accessory Source

Build your ultimate jewelry stack. Shop our massive inventory of Pura Vida bracelets, rings, and anklets online with fast shipping across Canada, or visit our 11,000-square-foot store in Grande Prairie, Alberta to mix and match the colors in person and build your perfect setup.