Howl Supply started in 2012 when Darrell Mathes and Nima Jalali realized something was missing in the industry: a brand that involved its team riders in every step of the design process. At The Drop, we appreciate Howl’s commitment to this "collective" philosophy. Every product, from their classic workwear-inspired mitts to their high-performance shells, is vetted by some of the most influential riders in the game.
Legendary Handwear: Pro-Models and Team Favorites
The heart of Howl is its glove and mitt collection. We carry bestsellers like the Jed Mitt, famous for its clean diamond quilting, and the Sexton Mitt, a collaboration with Joe Sexton that balances premium Grade A leather with 10k waterproofing. For the coldest Canadian days, the Down Mitt—a design that honors the late Dillon Ojo—offers maximum insulation and Primaloft warmth, ensuring you stay out longer when the temperature drops.
Technical Outerwear: The Evolution of Howl
Howl has successfully expanded into full mountain protection with their outerwear collections. Featuring Vapor Tek® technology and high-denier face fabrics, Howl jackets and pants provide superior breathability and waterproof protection. The Nowhere Pant and Heritage Jacket have quickly become team favorites, offering a boxy, modern fit that looks as good in the streets of Montreal as it does in the Alberta backcountry.
Durability and "Rope Tow" Approved
One thing that sets Howl apart is their focus on real-world durability. Their Highland Mitts are specifically engineered with input from Midwest riders to survive the constant abrasion of rope tows. By using nubuck suede, cowhide leather, and precision-stitched seams in high-stress zones, Howl ensures their gear lasts through repeated mountain use without losing its technical edge.
Your Canadian Source for Howl
As an authorized dealer, The Drop is proud to carry a deep inventory of Howl’s latest seasonal drops. Whether you’re looking for a technical balaclava or a 3-layer shell, we have the gear that represents the soul of snowboarding. Shop the collection online with fast shipping or visit our 11,000-square-foot store in Grande Prairie, Alberta to find your favorite pro-model kit.
