Former didn’t start with a marketing plan; it started with a conversation between friends who wanted to reclaim their creative freedom. By stepping away from massive contracts with "Big Surf" and "Big Skate," the founders created a brand that reflects their personal style—understated, artistic, and slightly rebellious. At The Drop, we feature Former because it represents a shift in the industry toward quality over quantity and style over logos.
The Aesthetic: Lo-Fi Design Meets High-End Construction
The Former look is instantly recognizable by its muted color palettes, boxy silhouettes, and experimental graphics. Unlike brands that rely on neon colors or loud branding, Former focuses on the "hang" of a garment. Their heavy-weight tees and hoodies are built to be lived in, offering a relaxed fit that mimics the effortless style of founders like Craig Anderson. This is gear designed to look just as good at a local Grande Prairie spot as it does in a downtown gallery.
Technical Trousers and Cut-and-Sew Staples
Former has become world-famous for its trousers. Their pants, like the Cruiser and distorted models, offer a tailored-yet-relaxed fit that has influenced the entire streetwear landscape. Beyond basic bottoms, their cut-and-sew program includes technical jackets and premium knitwear that bridge the gap between durable workwear and high-end fashion. Every button, zipper, and stitch is scrutinized by the team to ensure it meets the standards of riders who are notoriously picky about their gear.
The Legacy of Dylan Rieder
Former remains a vehicle for the enduring influence of Dylan Rieder, whose vision for style and skateboarding remains at the heart of the brand. That "less is more" philosophy is evident in every collection. By keeping production runs limited and focusing on the details, Former maintains an "if you know, you know" status that resonates with the most dedicated members of the skate and surf communities.
Your Destination for Former in Canada
As an authorized dealer, The Drop is proud to bring Former’s independent spirit to Canada. Our selection is curated to feature the best of their seasonal drops, from core graphic staples to limited-edition outerwear. Shop the Former collection online with fast shipping across Canada or visit our 11,000-square-foot store in Grande Prairie, Alberta to see why the world’s most stylish riders are betting on Former.
